All posts by May Lim

Nuzzles – Duck & Cherry Cookies

By | New packaging | No Comments

Nuzzles is back, with a brand new packaging of 12oz instead of 8oz but at the same price of $23 RRP!

Nuzzles are made from human grade ingredients and crafted into a larger, heart-shape and have the perfect consistency for a dog biscuit – not too hard and not too crumbly. Plus, with just 8 calories per Nuzzle, you can share them often – a perfect bedtime snack. In addition, it is perfect for training purposes due to its bite-sized!

Chickpea flour, duck, tapioca, molasses, organic virgin coconut oil, cherry, parmesan cheese

Find them at your favourite retailers now!



New Minimalist Recipe! – Spruce Limited Ingredient Dog Food for sensitive pets

By | New in! | No Comments

Introducing the new minimalist recipe, we have Spruce (Duck & Sweet Potato) – Limited Ingredient!

Spruce is a minimalist dog food made with just 6 whole food ingredients, including cage-free duck & sweet potatoes. The limited number of ingredients make it gentle on sensitive stomachs and perfect for pups with any food allergies or those who need a simplified diet. Spruce can be fed to puppies, adult dogs or during gestation. Like all our foods, Spruce™ is 100% human grade and contains no fillers, by-products or preservatives.


All ingredients dehydrated: Duck, sweet potato, dried navy beans, organic flaxseed, egg, parsley, tricalcium phosphate, choline chloride, zinc amino acid chelate, vitamin D3 supplement, vitamin E supplement, potassium iodide, potassium chloride, iron amino acid chelate, EPA/DHA, copper amino acid chelate, sodium selenite, thiamine mononitrate.


For more information of Spruce, do visit here.
Other Limited Ingredients Diets:

Remember to follow us on Instagram @roots_technologies_sg or Facebook The Honest Kitchen Singapore for more updates!
Want a sample of Spruce, contact us now through our social media! Samples are available while stocks last.

Proper Topper Facebook & IG Give Away!

By | Contest, New in! | No Comments

3rd April 2017 – 17th April 2017

What are Proper Toppers?

Proper Toppers are yummy food crumps which can be added to your pup’s daily meals (e.g Home-cooked food, kibbles or wet food) for additional nutrition, as a rewarding treat or you can even feed it as a meal on its own!

It is made of 90% turkey meat coupled with superfoods such as blue berries, chards and pumpkin. With only 5 limited ingredients which are specially curated and picked, pet owners can rest assure that the Proper Toppers DOES NOT CONTAIN common allergy triggers such as  corn / wheat / soy.


On top of that, all ingredients are processed in a human grade food processing facility.  They are non genetically modified and are free of any chemical and preservatives. #yaytosafeandhealthyfood

Roots Technologies is giving away 3 packs of Proper Toppers this April as a new launch promo! Check out our The Honest Kitchen Singapore’s Facebook page or Instagram @roots_technologies_sg to participate!

For Facebook:

  1. Like [The Honest Kitchen Singapore] Facebook
  2. Like and Share the post (Remember to set your post to public!)
  3. Comment on the original post ” [Name of pet] would love to win a Proper Topper from Honest Kitchen because ____________” with a picture of your hungry pup.

For Instagram:

  1. Follow @roots_technologies_sg
  2. Post a pic of your hungry pup (Remember to set your profile to public!)
  3. Tag Roots Technologies with the following caption
    ” [Name of pet] would love to win a Proper Topper from Honest Kitchen because ____________”

A total of 3 lucky winners will be picked (2 from Facebook and 1 from Instagram) and announced on 18th April 2017. 


Terms and conditions:

By entering this giveaway contest, participant is indicating his/her agreement for the reuse of the submitted pictures for future marketing purposes. Prize stated is non-exchangeable for other products or cash and are not transferable. Roots Technologies reserves the right to substitute any prize with another of equivalent value without giving notice should the product goes out of stock. 

Promotion: Free KONG Botanical Catnip with every box of Prowl/Grace purchased!

By | Promotion | No Comments

Happy New Year dear pet owners!
We are back with some awesome premium giveaways for you!
From now till 11 Feb 2017, purchase any box of The Honest Kitchen Dehydrated Cat Food – Prowl/Grace (4lbs) and get a bottle of the latest KONG premium Botanical Catnip (10g) for your kitty – FREE!


  • Aromatic herbs blended with Premium Catnip
  • Appeals to natural playful instincts
  • 3 scents : Lemongrass – Fresh & lively / Lavender – Sweet & Calming / Valerian Mint – Cool & Minty Fresh


Why feed The Honest Kitchen’s dehydrated pet food? 

  1. Minimally processed
  2. Made with human-grade ingredients
  3. Carefully curated ingredient suppliers
  4. Nutritionally balance
  5. Convenient and easy preparation


Our cat food contains up to 70% of free-range turkey/chicken protein, eggs and vegetables – a healthier alternative to other commercial pet food such as kibbles/ wet food.

Afraid to commit to a box before trying? Request for a sample from our retailers* today!

* Not all retailers carries our samples, you may contact us on our Facebook – The Honest Kitchen Singapore and we will send a sample to our retailer for collection*





Our Base Mixes : Preference VS Kindly

By | Insights, Uncategorized | No Comments


With the new addition of Kindly to the base-mix recipes, one of the most common question pet owners have in mind when choosing between our 2 base-mix recipes Preference and Kindly is: “What is the difference between this new base-mix and Preference? ”

In order to help you make a better decision before purchasing, we have listed a few differences and similarity between the 2 products:


Both recipes are grain-free and contains mostly vegetables. However, Kindly is created so as to serve as an additional option for pet owners whose dogs have an allergy/food intolerance to ingredients such as apples or bananas.

The base-mixes prior to re-hydration:


Texture wise, Preference is generally finer as compared to Kindly even thou you will still be able to find chunks of fruits and vegetables it it.
Kindly has a brighter coloration due to the fresh ingredients such as carrots and flax-seeds which gives it a color pop!
Upon re-hydration, Kindly has a thicker consistency as compared to Preference:


Do remember to add in your preferred source of protein (meat) before serving it to your pup! Below is a recommended feeding guide for your reference ( The actual feeding amount varies for each dog depending on its activity level and life stage, you may increase/decrease the amount accordingly):


Check out the video guide on How to prepare a tasty meal with The Honest Kitchen’s Base mix.  

Halcyon Bidding Donation Drive 2016

By | Promotion | No Comments

Bid a box and help a dog today!
Join in our first ever <<THE HONEST KITCHEN BIDDING DONATION DRIVE >>, organised by @thehonestkitchensingapore & KONG Cares SG, supported by Dogcery – Your Online Pet Store & Waggy Buddy! Amount raised above the starting price will be donated to HOPE Dog Rescue to support their rescue works.

From now till 18 August 2016, we have 10 boxes of The Honest Kitchen Halcyon up for bidding starting from $110/per box (RRP: $275/-). Expiry 11/16 and 12/16.
? Simply place your bids by commenting in our Facebook post and tag 3 friends to join in! ?
One winner with the highest bid will be selected each day (12:00am to 11:59pm). All winners will be announce on 19th August 16 (Friday) on our social media platforms so remember to Like/ follow us!

buckwheat'duckgrenpeascoconutHalcyon is a nutritious whole grain diet made with dehydrated free-range duck, rolled oats and healthy ancient grains such as buck wheat and chia seeds. It is suitable for adult maintenance and dogs who have problems digesting common proteins such as beef or chicken.

Terms & Conditions:

Winners are to make their payments to one of our supporting retailers within 24 hours upon announcement to secure their bids or it will go to the next highest bidder of the same day. Winners can choose to keep the food or donate it to any dog shelter/individual rescuer of their choice. Roots Technologies Pte Ltd reserves the right to select/re-select winners who are non-compliant with the terms and conditions. Prizes are non-refundable & non-exchangeable for cash/ other items. Roots Technologies reserves the right to replace any prizes with items of similar value without prior notice.

Start placing your bids today! ???

Halcyon Samples – Now Available

By | New in! | No Comments

After a long wait, you can now request to try our Halycon samples for your furry friend! *Note: Limited quantity available!*

Halycon is a whole grain diet suitable for adult/senior dogs. Packed with fresh ingredients such as dehydrated novel duck meat, rolled oats, fruits and vegetables, it is also great for pups who have a more sensitive digestive system.

To try our samples, simply message us on our Facebook page: @thehonestkitchensingapore or drop us a DM on Instagram: @roots_technologies_sg and state your preferred pet shop/online pet shop for collection (Check out our list of Retailers).


Honest Kitchen Singapore Official Retailers & Products

By | Notice | No Comments

This is a special notice for all our Honest Kitchen fans and pet parents. Below is a list of our Official Retailers whom we are supplying to. Honest Kitchen products that are purchased via our official retailers are AVA approved with proof of USDA health certificate to ensure the authenticity and origin of the products. You may feedback to Roots Technologies should you meet with any issues and we will look into the case.  Do purchase with caution as we will not be responsible for stocks which are imported by unofficial re-sellers/ individuals who are selling through other platforms.

The Honest Kitchen Official Retailers in Singapore: 

Ah B Café
Apawz Fitness & Dogsports Academy
AquaPet Centre – Bukit Timah Branch
Benji Pet Kennel Pte Ltd
Bubble Pets
Bubbly paws
Doggie Delight
Dosch Grooming & Pet Styling
Earnest Mutts
Ericsson Pet Farm Pte Ltd
Furries Lodge
KK Doggie Haven
Lovely Blings
Luffy N Friends
My Dog Trainer
Paradise Pet Shop (Queen’s Rd)
Paradise Pet Shop (Whitley)
Paw Family
Paw Mart
Paw Pet-radise
Pawsitive Sensation
Pet Lovers Centre Pte Ltd
Pets Market SG
Pets Ministry
Poly Pet
Rao Canine
Reiya Pet Shop
SG Petstop
Shop YBF
Silky Dog Shop
The loyal one
The Lovely Pets
U S Pet House
Vet practice
Wagging Rights
Wagging Tails
Waggy Buddy
7 Paws

All Honest Kitchen products sold in the Singapore market are listed on our official The Honest Kitchen Singapore website, should you find any products which are not listed here, kindly check with the seller on the product’s origin.

Shelf life / Best Before Date of The Honest Kitchen Pet Food

By | Uncategorized | No Comments

One of the buying factor which pet owners choose a particular pet food is the shelf life aka expiry date. Most pet owners would prefer to purchase pet food with a longer shelf life or with a later expiry date, so that they can store the food for a longer period of time. However, longer shelf life also equates to more preservatives being added.



In The Honest Kitchen, we preserve the food by gently dehydrating the ingredients in order to create a healthier type of pet food with more nutritional values. Our foods have a shelf life of 12 to 24 months from the date of manufacturing, depending on the product.

The date of manufacture is printed on the top of every 10lbs box in a specially designed ‘tear out and keep’ card, while the Best Before date is printed on the bottom on the 2lbs bottle.



Top of the 10 lbs box




2lbs bottle

Note: The manufacture date printed on our 10lbs boxes are in USA format (MM/DD/YY).

Over in Singapore, it takes about 2-3 months for the freshest batch of dehydrated food to reach us, which explains the short expiry date by the time it is being bought. But! Not to worry as our dehydrated foods are naturally shelf stable and upon storing them in a cool, dry place, the nutritional values will still remain.


Valentine’s Day Promotion- 15% Off Quickies Dog Treats

By | Promotion | No Comments

Enjoy 15% off (RRP:$29/-) on all Quickies for the month of February!

What could possibly be the best gift for Fido this Valentine? It’s none other than our delicious dehydrated Icelandic haddock training treats – QUICKIES! 

Compressed into bite-sized heart shape tablets,  these treats are low in calorie and perfect to use as high-value treats for reward-based training. It is grain-free and made of single ingredient, thus suitable for pets who have food allergies/ sensitivities.

Quickies on hand

Available at all The Honest Kitchen Singapore’s Retailers. (Except Pet Lovers Centre)

*While stock last*
* Best before June 2016*