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New Packaging Coming Soon!

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We’re happy to unveil our new product packaging! New boxes with a new design, beautiful and easier to navigate! Here are some things we’d like to share:

Name Changes

We will remove the product names (Force, Thrive, Embark, etc.) with a simpler approach of calling out the specific protein and whether the diet is grain free, whole grain or limited ingredient.  However don’t be afraid of buying the wrong one! On the top left corner of the new boxes, you’ll find callout that will assist you in the transition and in finding the diet you’re looking for:


Minimal Changes in Select Recipes

Kale replacing chard – The Honest Kitchen is constantly working to upgrade recipes with new ingredients, and swap Chard for Kale in three recipes; Grain Free Turkey Recipe for cats (Grace) and Grain Free Veggie, Nut & Seed Base Mix for dogs (Kindly).  Kale is more tasty than Chard, and is absolutely bursting with superfood antioxidants like quercetin, beta-carotene and vitamin C. Kale is grown in Southern California, in the fertile Imperial Valley.

Please note this change will be found in the new boxes only.

Addition of Sodium Chloride –  The Honest Kitchen has added sodium chloride to two of all-life stages diets – Limited Ingredient Chicken Diet (Thrive), Grain Free Limited Ingredient Duck Diet (Spruce).

This change was part of a new AAFCO requirement, as research shows increasing sodium chloride is beneficial for lactating females. Please note this change will be found in the new boxes only.

If you have any questions regarding our new packaging, please feel free to drop us an e-mail at [email protected]


Our Base Mixes : Preference VS Kindly

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With the new addition of Kindly to the base-mix recipes, one of the most common question pet owners have in mind when choosing between our 2 base-mix recipes Preference and Kindly is: “What is the difference between this new base-mix and Preference? ”

In order to help you make a better decision before purchasing, we have listed a few differences and similarity between the 2 products:


Both recipes are grain-free and contains mostly vegetables. However, Kindly is created so as to serve as an additional option for pet owners whose dogs have an allergy/food intolerance to ingredients such as apples or bananas.

The base-mixes prior to re-hydration:


Texture wise, Preference is generally finer as compared to Kindly even thou you will still be able to find chunks of fruits and vegetables it it.
Kindly has a brighter coloration due to the fresh ingredients such as carrots and flax-seeds which gives it a color pop!
Upon re-hydration, Kindly has a thicker consistency as compared to Preference:


Do remember to add in your preferred source of protein (meat) before serving it to your pup! Below is a recommended feeding guide for your reference ( The actual feeding amount varies for each dog depending on its activity level and life stage, you may increase/decrease the amount accordingly):


Check out the video guide on How to prepare a tasty meal with The Honest Kitchen’s Base mix.  

Shelf life / Best Before Date of The Honest Kitchen Pet Food

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One of the buying factor which pet owners choose a particular pet food is the shelf life aka expiry date. Most pet owners would prefer to purchase pet food with a longer shelf life or with a later expiry date, so that they can store the food for a longer period of time. However, longer shelf life also equates to more preservatives being added.



In The Honest Kitchen, we preserve the food by gently dehydrating the ingredients in order to create a healthier type of pet food with more nutritional values. Our foods have a shelf life of 12 to 24 months from the date of manufacturing, depending on the product.

The date of manufacture is printed on the top of every 10lbs box in a specially designed ‘tear out and keep’ card, while the Best Before date is printed on the bottom on the 2lbs bottle.



Top of the 10 lbs box




2lbs bottle

Note: The manufacture date printed on our 10lbs boxes are in USA format (MM/DD/YY).

Over in Singapore, it takes about 2-3 months for the freshest batch of dehydrated food to reach us, which explains the short expiry date by the time it is being bought. But! Not to worry as our dehydrated foods are naturally shelf stable and upon storing them in a cool, dry place, the nutritional values will still remain.


4 Food to avoid giving your pets this Chinese New Year

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4 Food to avoid giving your pets this Chinese New Year

While we basked ourselves in the festive mood and fill our tummies with Chinese new year goodies, do remember that not all food are suitable for our furry friends! As much as we would love to share our love and joy with them, here are 5 food to avoid giving your pets:


           bak kwa

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  1. Bak Kwa, also known as Barbecued Pork/ Meat Jerky
    Bak Kwa are usually oily and rich in fats, which can cause pancreatic or heart problems if taken in excessive quantity. Your pets may have symptoms of diarrhea or vomiting after eating.

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  2. Chocolates
    Chocolate contains theobromide, which can damage a dog’s lungs, heart, kidneys and nervous system. Symptoms includes vomiting, diarrhoea, restlessness, hyperactivity or even seizures.

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    macadamia nuts
    Macadamia Nuts
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  3. Nuts (Pistachio/ macadamia nuts)
    Thou not as toxic as chocolates and alcohol, a mere handful of Macadamia nuts can lead to vomiting, muscle and joint pain, lethargy or even temporary paralysis in your pets. Pistachios are generally non-toxic but it is high in fats. Avoid giving dogs Pistachio that are still in the shell as it can cause digestive blockages which can be dangerous.

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  4. Alcohol
    Alcohol are toxic for pets due to their smaller built as compared to humans and inability to process the intoxicating properties. What might seem to be a “safe” amount to you might be fatal to your pet when consumed. Each alcohol beverage contains different concentration of alcohol, ranging from 4% (Beer) to up 90% (hard liquor), a small amount of hard liquor may potentially kill your pet. Signs of alcohol poisoning are: Digestive upset such as vomiting or diarrhea, difficulty in walking or standing, drowsiness, unable to coordinate themselves or slow breathing rate.

Also, refrain from feeding any food to your friends or relatives’ pets during visiting, especially if you are unsure of their diet and allergies as some pets might have special diets to follow with.

Share this with your loved ones and have a Happy New Year!