We’re happy to unveil our new product packaging! New boxes with a new design, beautiful and easier to navigate! Here are some things we’d like to share:
We will remove the product names (Force, Thrive, Embark, etc.) with a simpler approach of calling out the specific protein and whether the diet is grain free, whole grain or limited ingredient. However don’t be afraid of buying the wrong one! On the top left corner of the new boxes, you’ll find callout that will assist you in the transition and in finding the diet you’re looking for:
Minimal Changes in Select Recipes
Kale replacing chard – The Honest Kitchen is constantly working to upgrade recipes with new ingredients, and swap Chard for Kale in three recipes; Grain Free Turkey Recipe for cats (Grace) and Grain Free Veggie, Nut & Seed Base Mix for dogs (Kindly). Kale is more tasty than Chard, and is absolutely bursting with superfood antioxidants like quercetin, beta-carotene and vitamin C. Kale is grown in Southern California, in the fertile Imperial Valley.
Please note this change will be found in the new boxes only.
Addition of Sodium Chloride – The Honest Kitchen has added sodium chloride to two of all-life stages diets – Limited Ingredient Chicken Diet (Thrive), Grain Free Limited Ingredient Duck Diet (Spruce).
This change was part of a new AAFCO requirement, as research shows increasing sodium chloride is beneficial for lactating females. Please note this change will be found in the new boxes only.
If you have any questions regarding our new packaging, please feel free to drop us an e-mail at [email protected]il.com